Cebu is famous for dried mangoes, but there’s a whole world of other yummy treats waiting to be discovered! If you’re visiting Cebu (or just want to try something new), skip the usual and check out these unique pasalubong (gifts/souvenirs) that show off the real flavors of the island.
Torta de Argao: A Sweet, Old-Fashioned Delight
Forget cupcakes – in Argao, a town south of Cebu City, they make torta! Torta de Argao isn’t your typical cake. It’s a small, round, and dense pastry made with lard (pork fat), anise seeds, and a sweet filling made of tuba (coconut wine) and sugar. That might sound a little strange, but trust me, it’s delicious! The lard gives it a melt-in-your-mouth texture that’s hard to resist. The anise seeds add a subtle, warm flavor, and the tuba filling gives it a unique, slightly fermented sweetness. It’s a true taste of old Cebu.
You can find Torta de Argao in many bakeries in Argao town proper, or even at the bus terminal there. Some bakeries package them beautifully, making them perfect for gifts. It’s best eaten fresh, but they can last for a few days at room temperature. Just remember to keep them in an airtight container to prevent them from drying out.
Carcar Chicharon: Crispy, Salty, and Utterly Addictive
If you’re a fan of anything crispy and salty, you absolutely HAVE to try Carcar chicharon. Carcar City, also in southern Cebu, is known throughout the Philippines for its incredibly delicious chicharon. Unlike some other versions, Carcar chicharon is made from deep-fried pork skin that’s seasoned perfectly. It’s so crispy that it practically melts in your mouth, and the saltiness is just right. Be warned: it’s seriously addictive!
You’ll find plenty of chicharon vendors in Carcar Public Market. It’s an experience in itself walking through the market and seeing the mountains of chicharon on display. You can even watch them being made! Just be sure to buy from a reputable vendor to ensure freshness and quality. Look for chicharon that’s evenly colored and has a good, crispy texture. Be careful about buying too far in advance of your departure, as it can become a little soft if stored for too long (although, to be honest, it probably won’t last that long anyway!).
Otap: A Flaky, Sugary Delight
Otap is a classic Cebuano biscuit that’s loved by locals and tourists alike. It’s a layered, flaky pastry covered in sugar. Think of it like a super-thin, super-crispy croissant, but sweeter. The layers give it a light, airy texture, and the sugar coating adds a delightful sweetness that isn’t too overpowering. Otap is the perfect snack to enjoy with coffee or tea.
You can find Otap everywhere in Cebu, from supermarkets to small bakeries. It’s a very popular pasalubong item, so you won’t have any trouble finding it. However, some brands are better than others. Look for brands that are known for their quality and freshness. Also, check the expiration date and make sure the package is properly sealed. Some vendors also sell freshly baked otap, which is even more delicious!
Rosquillos: The Cookie with a Hole-in-One Flavor
Rosquillos are a traditional Filipino cookie that’s especially popular in Cebu. These cookies are shaped like little donuts, with a hole in the middle. They’re made with flour, eggs, shortening, and sugar, and they have a slightly crumbly texture. Rosquillos are mildly sweet and have a subtle buttery flavor, making them a perfect snack for any time of day.
Rosquillos are believed to have originated in Liloan, a town north of Cebu City. You can find many stores selling these in Liloan. Though available everywhere in Cebu, purchasing from Liloan is always ideal. Like otap, rosquillos are usually packed for pasalubong and sold in supermarkets and pasalubong centers.
Tablea: Rich, Unsweetened Chocolate Goodness
If you’re a chocolate lover, you’ll definitely want to try tablea. Tablea are small, round tablets made from pure, ground cacao beans. They’re unsweetened, so they have a rich, intense chocolate flavor that’s perfect for making hot chocolate (sikwate in Cebuano), or for adding to other dishes. Tablea is a staple in many Filipino households, especially in Cebu, and it’s a great way to start your day. You can add tablea to oatmeal, use it in baking, or even just nibble on it straight from the package if you want a serious chocolate hit!
You can find tablea in most markets and supermarkets in Cebu. Look for brands that are made from high-quality cacao beans. The darker the tablea, the more intense the chocolate flavor. To make sikwate, simply melt the tablea in hot water or milk, and stir until it’s smooth and creamy. You can add sugar or honey to sweeten it to your liking. For a richer flavor, use full-fat milk or even coconut milk.
Salvaro: The Local Crispbread
Salvaro is a sweet, crisp flatbread almost similar to kropek (prawn crackers) but with a hint of sweetness. Its distinct, rectangular shape is very similar to the shape of crackers, too. Unlike kropek, Salvãos are made from flour, sugar, and flavoring, then deep-fried to achieve a delectable crunch.
It may be purchased from local bakeries and supermarkets in Cebu. Locals have enjoyed this snack for decades. It is best topped with your favorite dip, paired with your favorite pica-pica or with your desired beverage.
Banana Chips: A Healthy-ish Snack
Okay, so banana chips aren’t exactly uncommon. But the banana chips you find in Cebu are often made from a special type of banana called saba, which is sweeter and more flavorful than the bananas you might be used to. Cebuano banana chips are typically thinly sliced and fried until they’re crispy and golden brown. Some are coated in sugar or honey for an extra touch of sweetness. They’re a great alternative to potato chips and can be enjoyed as a snack on their own, or added to trail mixes or desserts.
You can find banana chips everywhere in Cebu, but look for brands that are made with saba bananas. Also, check the ingredients list to make sure they’re not loaded with unhealthy additives. If you’re feeling adventurous, you can even try making your own banana chips at home! Just slice the bananas thinly, fry them in oil until they’re crispy, and then sprinkle them with sugar or honey.
Dried Fish (Danggit, Pusit, etc.): A Savory Treat for the Adventurous
This one might sound a little unusual, but don’t knock it until you’ve tried it! Cebu is an island, so it’s no surprise that dried fish is a popular food. Danggit (dried rabbitfish) and pusit (dried squid) are two of the most common types. They’re salted and dried in the sun, which gives them a strong, salty, and umami flavor. They’re usually fried until they’re crispy and served with rice and vinegar. It’s a popular breakfast item for Filipinos. The smell can be quite strong, so you might want to double-bag them for your luggage. You may check regulations in your country regarding importing food/animal products. For travel to the United States, you can consult the U.S. Customs and Border Protection on what agricultural items are allowed to be carried.
You can find dried fish at most markets in Cebu. It’s best to buy it from reputable vendors who know how to properly prepare and store it. Look for fish that’s dry, firm, and doesn’t have a strong ammonia smell. To cook it, simply soak it in water for a few minutes to remove some of the salt, then fry it in oil until it’s crispy.
Cebu Peanut Browas: Crunchy, Peanutty Goodness in Every Bite
Originating in Cebu, these unique biscuits strike a balance between sweet cookie and crunchy peanut brittle. The Cebu Peanut Browas are made from ground peanuts, flour, sugar, and eggs, then baked to a crispy, golden brown. It offers a nutty and satisfying crunch, making it a genuinely good treat for peanut lovers of all tastes.
You can find a wide variety of Peanut Browas in Cebu being commonly sold in bakeries and pasalubong centers. It goes well with coffee and can be enjoyed anytime of the trip on the island.
Ampao: Sweet Rice Puffs
Ampao is a popular snack in the Philippines, including Cebu, that’s made from puffed rice coated in a sweet syrup. The process of making ampao usually involves cooking rice, usually glutinous rice, and then drying it. After it’s fully dried, the rice is then fried or toasted until it puffs up. Once puffed, the rice is covered in a mixture of caramelized sugar or syrup, which gives it its distinctly sweet flavor.
Ampao is often sold in markets, souvenir shops, and by street vendors. It’s commonly found in Cebu and other parts of the Philippines as a readily available treat. It makes for a light and crunchy snacking experience that’s both satisfying and culturally significant, embodying the resourcefulness and creativity of Filipino cuisine.
Kalamay: Sweet Sticky Treat
Kalamay is a sweet, sticky Filipino delicacy made from glutinous rice flour, coconut milk, and sugar. It’s cooked over low heat, with constant stirring, until it reaches a thick, smooth consistency. The result is a sweet, chewy, and fragrant treat that’s enjoyed throughout the Philippines. A popular variant in Cebu is Kalamay Cebu.
Kalamay is packaged into halved coconut shells and is sold as pasalubong. Kalamay is available in the public markets and supermarkets and pasalubong centers in Cebu.
Where to Buy These Delights?
You can find many of these Cebuano treats in several places:
- Public Markets: For a truly local experience, head to the Carbon Market or Taboan Market in Cebu City. You’ll find a wide variety of snacks, all at very affordable prices.
- Supermarkets: Major supermarkets such as SM Supermarket and Robinsons Supermarket also stock many of these pasalubong items. This is a good option if you prefer a more convenient and air-conditioned shopping experience.
- Pasalubong Centers: These specialty stores cater specifically to tourists and offer a wide array of souvenirs and local delicacies. Check out stores near the airport, especially Mactan airport, for a last-minute pasalubong run.
- Online Sellers: Explore the option to have it delivered to your doorstep through online purchasing.
Tips for Buying and Storing Pasalubong
Here are a few helpful tips to keep in mind when buying pasalubong in Cebu:
Check Expiration Dates: This is especially important for perishable items like torta and dried fish. Make sure the products are fresh and haven’t expired.
Read Ingredients Lists: If you have any allergies or dietary restrictions, be sure to read the ingredients list carefully. Some snacks may contain nuts, gluten, or other ingredients that you need to avoid.
Negotiate Prices: In public markets, it’s perfectly acceptable (and often expected) to haggle for a better price. Don’t be afraid to ask for a discount, especially if you’re buying in bulk.
Pack Carefully: To prevent your pasalubong from getting damaged during travel, pack them carefully. Use bubble wrap or other protective materials to cushion fragile items like otap and rosquillos. For dried fish, double-bag them to prevent the smell from spreading to your other belongings.
Storage: Store these snacks in sealed containers to maintain their freshness for a longer period.
FAQ (Frequently Asked Questions)
What does “pasalubong” mean?
Pasalubong is a Filipino tradition of buying souvenirs or gifts for friends and family after traveling. It’s a way of sharing your experiences and showing your loved ones that you were thinking of them during your trip.
How long will these pasalubong items last?
It depends on the specific item. Dried mangoes, otap, and rosquillos can usually last for several weeks if stored properly. Torta and other baked goods are best consumed within a few days. Dried fish should also be eaten relatively soon to avoid spoilage.
Can I bring these pasalubong items on the plane?
Most of these items are allowed on planes, but it’s always a good idea to check with your airline for specific restrictions. Liquids and gels may be subject to restrictions, so be sure to pack them in your checked baggage. Also note that some countries might have restrictions on importing certain food items, such as dried fish.
Where can I find the best quality pasalubong in Cebu?
While you can find pasalubong in many places, buying directly from the source is often the best way to ensure quality and freshness. For example, visit Argao for torta, Carcar for chicharon, and Liloan for rosquillos.
Are there any halal options available?
Halal options can be limited, but some bakeries may offer halal versions of certain snacks. It’s always best to inquire directly with the vendor to confirm.
Are these snacks suitable for vegetarians or vegans?
Many of these snacks are not suitable for vegetarians or vegans. Torta, for example, contains lard. However, some types of banana chips and ampao may be vegan-friendly. Always check the ingredients list before buying.
References
Here are the sources for this article about Cebu’s Best Pasalubong:
U.S. Customs and Border Protection. “Know Before You Go.” Agricultural Items.
