Networking in the Philippines: From Awkward to Awesome

Landing your dream job in the Philippines often isn’t just about submitting countless applications online. It’s about who you know and how you connect. Networking, while it might seem intimidating, is a crucial skill that can significantly boost your job search. This article breaks down networking in the Philippines, making it accessible and less daunting for anyone seeking employment.

Why Networking Matters in the Philippines

You might be wondering, “Why bother networking when I can just apply online?” Well, in the Philippines, the job market often operates on the concept of “pakikisama” (getting along with others) and personal referrals. While online job portals like JobStreet or LinkedIn are essential, many opportunities, especially in smaller companies or specialized fields, are filled through internal referrals and word-of-mouth. A LinkedIn study showed that professionals are 4x more likely to get hired if they are referred by someone in their network. That’s a huge advantage you don’t want to miss!

Networking expands your reach beyond the advertised positions. It allows you to tap into the “hidden job market,” which includes roles that haven’t been formally advertised. This happens because companies sometimes prefer to hire someone they are familiar with or who comes highly recommended by a trusted source. Think of it as getting an inside track on opportunities that others don’t even know exist.

But networking isn’t just about getting a job; it’s about building relationships. These connections can offer invaluable career advice, mentorship, and support throughout your professional journey. These people can also become a source of information regarding how to properly answer common interview questions in the Philippines.

Overcoming the “Hiya” Barrier and Embracing “Pakikisama”

Let’s be honest, asking for help or introducing yourself to strangers can be nerve-wracking, especially if you struggle with “hiya” (shame, shyness, or feeling embarrassed). But understanding this cultural nuance is the first step. Recognize that in the Philippines, “pakikisama” is highly valued. It encourages collaboration and helping one another. People are generally more open to assisting those who genuinely seek their guidance.

Instead of viewing networking as a superficial transaction, think of it as building relationships. Start small. Begin with people you already know—friends, family, former classmates, professors, or even past colleagues. Inform them about your job search and the types of roles you’re interested in. You’d be surprised how many people are willing to offer assistance or connect you with their network.

Where to Network: Offline and Online Strategies

Networking opportunities are everywhere, you just need to know where to look. Here’s a mix of offline and online strategies to get you started:

Offline Networking:

• Industry Events and Conferences: Attending industry events, workshops, and conferences relevant to your field is a fantastic way to meet professionals and learn about new trends. Look for events organized by professional organizations like the Philippine Marketing Association (PMA) or the Philippine Computer Society (PCS).
• Career Fairs: Career fairs are a goldmine for job seekers. Prepare your resume, practice your elevator pitch (a brief introduction about yourself and your career goals), and be ready to engage with recruiters from various companies.
• Alumni Associations: Your university’s alumni association can be a powerful networking resource. Attend alumni events, join online forums, and connect with alumni working in your desired industry.
• Volunteer Work: Volunteering is a great way to give back to the community while also meeting new people with shared interests and values. It can also demonstrate your passion and commitment to employers.
• Seminars and Workshops: Look for free or low-cost seminars and workshops related to your field. These events provide valuable learning opportunities and a chance to mingle with fellow professionals.

Online Networking:

• LinkedIn: LinkedIn is a must-have for any job seeker in the Philippines. Create a professional profile, connect with people in your industry, join relevant groups, and actively participate in discussions. According to LinkedIn, having a professional photo makes your profile 14 times more likely to be viewed. So make sure your profile picture is current and professional!
• Facebook Groups: Many industry-specific Facebook groups exist for Filipino professionals. Search for groups related to your field (e.g., “Digital Marketing Philippines,” “IT Professionals in Manila”) and join the conversations. Share your insights, ask questions, and offer help to others.
• Twitter: While it might seem less formal, Twitter can be a great platform for networking with industry leaders and participating in relevant discussions. Follow companies and professionals you admire, and engage with their content.
• Online Forums: Participate in online forums related to your field. This can be a great way to share information, ask questions, and connect with other professionals in a more informal setting. Examples include Stack Overflow for developers, or forums dedicated to specific industries.

Crafting Your Elevator Pitch: The Art of Brief Self-Introduction

Imagine you’re in an elevator with a potential employer or a valuable connection. You have only a few seconds to make a memorable impression. That’s where your elevator pitch comes in. An elevator pitch is a concise and compelling introduction that summarizes who you are, what you do, and what you’re looking for.

Here’s a simple formula to create an effective elevator pitch:

1. Introduction: Start with your name and a brief introduction.
2. Background: Briefly mention your educational background and relevant experience.
3. Skills and Strengths: Highlight your key skills and strengths that are relevant to the job or industry you’re targeting.
4. Goal: Clearly state what you’re looking for or what you hope to achieve.
5. Call to Action: End with a specific request or question to keep the conversation going.

Example: “Hi, I’m Maria Santos, a recent graduate of Ateneo de Manila University with a degree in Marketing. I have experience in social media management and content creation, and I’m passionate about helping businesses grow their online presence. I’m currently seeking entry-level marketing positions in the digital marketing industry. Would you happen to know of any companies that are currently hiring?”

Networking Etiquette: Building and Maintaining Relationships

Networking isn’t just about collecting contacts; it’s about building and maintaining genuine relationships. Here are some essential networking etiquette tips to follow:

• Be Prepared: Before attending any networking event, research the attendees and companies that will be present. This will help you identify potential connections and tailor your conversations accordingly.
• Be Approachable: Smile, make eye contact, and have a positive attitude. Body language speaks volumes.
• Listen Actively: Networking is a two-way street. Be genuinely interested in what others have to say, and ask follow-up questions.
• Offer Value: Think about how you can help others. Offer your expertise, share relevant articles, or connect them with other people in your network.
• Follow Up: After meeting someone new, send a personalized email or message within 24-48 hours. Remind them of your conversation, thank them for their time, and reiterate your interest in staying connected. Use LinkedIn for easy follow-ups.
• Stay in Touch: Don’t just reach out when you need something. Stay in touch with your contacts regularly by sending them interesting articles, commenting on their posts, or simply checking in to see how they’re doing.
• Be Respectful: Always be professional and respectful of other people’s time and opinions. Avoid engaging in gossip or negative conversations.
• Remember Names: Make a conscious effort to remember people’s names. It shows that you value them and their contributions. If you’re bad at remembering names, try repeating the name when you’re introduced and using it in conversation.
• Hand Out Business Cards: Make sure you have updated business cards to share. If you don’t have business cards, having a LinkedIn QR code ready on your phone can be a great alternative.

Leveraging the Power of Referrals

Referrals are one of the most effective ways to land a job in the Philippines. When someone recommends you for a position, it instantly adds credibility to your application. It shows that you have someone within the company who believes in your abilities and potential.

Here’s how to leverage the power of referrals:

1. Identify Potential Referrals: Review your network and identify people who work at companies you’re interested in.
2. Reach Out: Reach out to your contacts and let them know that you’re looking for a job and interested in their company. Ask if they’re willing to refer you for any open positions.
3. Provide Information: Share your resume, cover letter, and a brief explanation of why you’re interested in the company and the specific role.
4. Express Gratitude: Whether or not you get the job, always express your gratitude to the person who referred you. Send them a thank-you note or a small gift to show your appreciation.
5. Return the Favor: Be willing to refer others in your network when they’re looking for a job. Helping others is a great way to strengthen your relationships and build goodwill.

Dealing with Rejection and Staying Persistent

Rejection is a part of the job search process. Don’t let it discourage you. Instead, learn from your experience and keep moving forward. Remember, networking is a marathon, not a sprint. It takes time and effort to build meaningful relationships and see results.

Here are some tips for dealing with rejection and staying persistent:

• Don’t Take it Personally: Rejection doesn’t necessarily mean you’re not qualified. There could be many reasons why you didn’t get the job.
• Seek Feedback: If possible, ask for feedback on your resume, interview skills, or networking approach. This will help you identify areas for improvement.
• Stay Positive: Maintain a positive attitude and believe in yourself. Your attitude will affect your energy when networking.
• Set Realistic Goals: Set realistic goals for your networking efforts and celebrate your small victories along the way.
• Keep Learning: Continue to learn and develop your skills. This will make you a more attractive candidate and boost your confidence.
• Stay Connected: Stay connected with your network, even when you’re not actively looking for a job. This will help you maintain relationships and stay top of mind.

Networking for Introverts: Tips and Strategies

If you’re an introvert, the thought of networking might fill you with dread. But don’t worry, networking doesn’t have to be a painful experience. Here are some tips and strategies tailored for introverts:

• Prepare in Advance: Before attending a networking event, research the attendees and companies that will be present. This will help you feel more prepared and confident.
• Set Small Goals: Don’t try to meet everyone in the room. Instead, set a goal of having meaningful conversations with just a few people.
• Focus on Quality Over Quantity: It’s better to have a few genuine connections than a pile of business cards.
• Find a Wingman: Attend networking events with a friend or colleague. This will give you someone to lean on and help you start conversations.
• Choose Your Events Wisely: Opt for smaller, more intimate events where you can have more meaningful conversations.
• Use Online Networking: Online networking can be a great way for introverts to connect with others from the comfort of their own homes.
• Embrace Your Strengths: Introverts are often good listeners and thoughtful communicators. Use these strengths to your advantage when networking.
• Take Breaks: Don’t be afraid to take breaks during networking events to recharge. Find a quiet corner where you can relax and gather your thoughts.

Common Mistakes to Avoid in Networking

Even with the best intentions, it’s easy to make mistakes when networking. Here are some common pitfalls to avoid:

• Being Too Salesy: Networking is about building relationships, not selling yourself or your products. Focus on getting to know people and understanding their needs.
• Only Talking About Yourself: Be genuinely interested in what others have to say, and ask follow-up questions.
• Not Following Up: Always follow up with new contacts within 24-48 hours. Sending a quick thank you email or connection request on LinkedIn shows that you value their time and are interested in staying connected.
• Burning Bridges: Always be professional and respectful, even if you disagree with someone. You never know when you might need their help in the future.
• Networking Only When You Need Something: Networking is about building long-term relationships. Stay in touch with your contacts regularly, even when you’re not actively looking for a job.
• Being Unprepared: Don’t show up to a networking event without a clear idea of what you want to achieve. Research the attendees and companies that will be present, and prepare your elevator pitch.
• Being Vague: Don’t be afraid to ask for help or advice. Be clear about what you’re looking for and how others can assist you.

FAQ Section

Q: How do I start a conversation with someone I don’t know at a networking event?

A: Start with a simple introduction and a friendly greeting. You can comment on the event, the venue, or something you noticed about the person. For example, “Hi, I’m . I’m really enjoying this event, especially the speaker. What did you think?” or “Hi, I’m . I love your bag – is it from a local designer?” Another easy icebreaker is to ask how they know the event organizer or what brought them to the event.

Q: What should I do if I accidentally say something awkward or embarrassing?

A: Don’t panic! Acknowledge the awkwardness with a lighthearted apology, then quickly steer the conversation in a different direction. For example, “Oops, that came out wrong! What I meant to say was…” or “That was a bit awkward, sorry about that! Anyway, I’m really interested in…” Humor can also help diffuse the situation. The key is to not dwell on it and move on.

Q: How often should I follow up with my contacts?

A: Follow up immediately after meeting someone (within 24-48 hours) with a thank-you note or connection request on LinkedIn. After that, stay in touch every few months. A simple message checking in or sharing a relevant article is a good way to maintain the relationship. Don’t just reach out when you need something—that can come across as transactional and insincere.

Q: What if I don’t have any relevant experience to share when networking?

A: Focus on your skills, interests, and willingness to learn. Talk about your educational background, volunteer work, or personal projects that demonstrate your abilities. You can also offer to help others with tasks you’re good at. Highlight your enthusiasm and eagerness to contribute, even if you lack formal experience. People are often willing to help someone who is motivated and proactive.

Q: Is it okay to network with people who are higher up than me in their careers?

A: Absolutely! Don’t be intimidated by seniority. Focus on building genuine connections and offering value. Do your research, be respectful of their time, and ask thoughtful questions. You might be surprised how willing senior professionals are to share their insights and advice. Remember, everyone started somewhere.

Q: How important is dressing professionally when networking?

A: Dressing professionally shows that you take the event and the people you’re meeting seriously. Business casual attire is generally appropriate for most networking events in the Philippines. Consider the industry you’re targeting—some industries may have more formal dress codes than others. When in doubt, it’s always better to err on the side of caution.

Q: What do I do if I’m not getting responses when I reach out to people on LinkedIn?

A: First, make sure your profile is complete and professional. Include a clear headshot, a concise summary of your skills and experience, and relevant keywords. Personalize your connection requests with a brief message explaining why you want to connect. If you still don’t get a response, don’t take it personally. People are busy, and not everyone will respond to every message. Keep trying!

Ready to Turn Your Networking Efforts into Job Offers?

Networking in the Philippines, just like anywhere else, is an ongoing process, not a one-time event. It takes time, effort, and genuine connection. By embracing the Filipino values of “pakikisama” and overcoming the “hiya” barrier, you can build a strong network that will open doors to countless opportunities. Start small, be authentic, and offer value. Your dream job might be just one connection away. Don’t wait—start networking today and watch your career soar!

References

JobStreet
LinkedIn
Philippine Marketing Association
Philippine Computer Society